- A cuddly toy of your adopted animal.
- A factbook all about the snow leopard along with bookmarks and stickers too.
- A certificate and photo of your animal to frame your commitment to the WWF (printed on recycled paper).
- Two exclusive magazines: WWF’s ‘Wild World’ and ‘My Snow Leopard” with news and updates for your adopted animal.
Giving things such as soft toys and stickers to people who choose to sponsor the animal gives them more of an incentive to do it as they would have something to show from sponsoring the animal.
This might also attract children so people are brought into sponsoring early (with the soft toy freebie)
Seems like an effective way of promoting a good cause
You can imagine that agency creative teams had endless fun devising all the paraphernalia, creating the promotional materials and writing the Valentine’s Day poems (doggerel). Show these ads, mail packs and TV spots to a roomful of even the most cynical fundraisers and you’ll be greeted with cries of ‘awwww!’. The sign of a surefire winner.