Nickolay Lamm first created an image of what a Barbie doll would look like if given the proportions of an average 19 year old American girl. Motivated by a strong desire to show that “average is beautiful,” Lamm has decided to make his designs come to life with a doll called “Lammily.”
The Average size barbie highlighted how unrealistic beauty standards are, and how that seeped into all aspects of life, from fashion magazine’s to childrens playthings. I think that the ‘Lammily’ doll is a good idea because it would give younger girls a more realistic beauty standards, as well as promoting fitness rather than ‘thin ness’
“Lammily’s instant popularity was largely driven by a concern for body image. I believe this issue is of great magnitude. I myself have lived through my share of insecurities. Back in high school, I starved myself and exercised to exhaustion to have a set of six-pack abs. After achieving my desired BMI, I looked and felt terrible. This experience taught me to keep things in perspective. Every one of our bodies is different, so we should not be aspiring to some idealized standard.
I’ve grown up alongside of my younger cousin. Now she is a 19-year-old competitive collegiate athlete and top student, a beautiful young woman and an inspirational person. All muscles, she used to call herself “fat.” She could only look “fat” if compared to exceptionally thin beauty standards.” The artists close experience with unrealistic beauty standards gives him an insight into how to change those thoughts and change those standards. I admire the fact that he has taken a stand and decided to start this off himself rather than waiting for corporations to change their designs.
“I want Lammily’s accessories to be reflective of real life in miniature form. I envision her reading books that inform and playing instruments that educate on the sounds and intricacies of music.” This alone makes the doll more relatable and realistic to everyday life than dolls already on the market who are princesses or fairies etc.
Another good thing about Lamm’s Lammily plan is Lamm Plans “for Lammily to come in different ethnicities and body shapes. But all future body shapes will be of healthy typical women.” As if Lammily didn’t come in different body shapes and ethnicities she would still only be promoting one body type, creating different beauty standards whereas creating different body types makes the project more inclusive.
http://www.policymic.com/articles/84197/a-very-different-type-of-barbie-hits-shelves-to-revolutionize-how-girls-think-about-their-body // Elizabeth Plank // 5th March 2014
http://www.huffingtonpost.com/nickolay-lamm/lammily-things-you-should-know_b_5044535.html // Nickolay Lamm // 27th March 2014
http://www.buzzfeed.com/alisonvingiano/this-barbie-doll-has-the-porportions-of-an-average-american // Alison Vingiano // 5th March 2014